Rohit Bhargava is Coming to Detroit
Rohit Bhargava, author of Personality Not Included (PNI) and credited for coining the term Social Media Optimization (SMO) will be in the Detroit area for his book signing on July 8th, 2008.
For those that haven’t read the book, PNI is not Yet Another Marketing Book, but a refreshing text on how organizations can look for personality moments to make connections with their customers. You can see a previous post regarding the introduction here.
Stay up-to-date on the latest details by checking out Rohit’s official Facebook event page.
Ken Burbary also has details on the topic.