Writer’s Strike = Increased Digital Spending
I love Desperate Housewives. There I said it. I’m really going to miss the show in the coming weeks and months, but the writer’s strike offers an enormous opportunity for us who have taken a back seat to traditional advertising. Mainly TV.
With the lack of new television programming, big advertisers are reluctant to spend sick money on re-runs. So were else would any semi-intelligent organization spend their ad dollars? You’re reading my mind. Direct Mail.
Err. I mean Digital 
The strike very well could be our white horse as it’s the first time we get to apply the ad dollars wasted (I mean conservatively spent on TV) to marketing that’s actually measurable. What if the digital marketing numbers prove us right during a pseudo television blackout? What if U.S. television viewers turn to other countries to view online original programing? Will we see online video numbers skyrocket? Or will the striking writers give television a blow that will take years to recover from (remember what happened baseball)?
I’m seeing a lot of opportunity for us digital marketing types coming years.